I am using secondary research because it saves time. I will not have :: Business Management Studies

I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles. Secondary research Secondary research is information that has previously been gathered from other sources. It is usually carried out by a third party company. The data is then analysed and made available for other companies. When using secondary data, care must be taken in ensuring the information is correct. The data analysis and presentation may be affected by the way the data has been collected. Secondary research methods include the Internet, textbooks, magazines, newspapers and reports. I am using secondary research because it saves time. I will not have to collect the data first hand, which will allow me time to evaluate the information found. I will research using the Internet, reports on Cadbury and magazine articles. I found the following information from Cadbury confectionary market review (2003) In 2003, Cadbury increased its share of the market to more than 29% in contrast to Nestle and Mars who have seen their share decline to 21% and 20%. The UK confectionary market continued to show growth in 1999, driving sales of 5.5 billion. Chocolate sales account for around 70% of the confectionary market, at 3.5 billion, while the remaining 30% is made up of sweets, worth more than 1.75 billion. These graphs show me the age and sex of the consumers of confectionary products. This tells me about the area of the market my product is aimed at. It tells me that more children eat the products than buy it. It also shows that 35.7% of 0-16 year olds eat confectionary products, which tells me there is a want for chocolate from my target audience. ----------------------------------------------------------------------- The UK market for confectionary Chocolate Sugar Total by sector by value at current confectionary confectionary prices 1997 3630 1530 5160 1998 3690 1720 5410