DB Qs Dar mkt Essay Example | Topics and Well Written Essays - 750 words

DB Qs Dar mkt - Essay Example In this regard, the significance of online stores like Amazon cannot be denied taking buying preference to the next level. Companies need to switch to aggressive marketing strategies in order to respond to the marketing needs and consumers’ demands. Amazon should consider offering online platform to brick and mortar stores in order to help them in surviving rather along with maintaining the aggressive marketing channels to cater to the needs and demand of consumers. There are a number of factors affecting the buying behavior of consumers including the demographic, social, psychological, and economic factors. Keller 2 stated that demographic factors like age, sex, and gender determines the buying preference of consumers while social factors like preference for certain products along with availability also affects the buying process. Kotler 3 stated that economic factors in the form of availability of money and need also determine the buying behavior. However, factors like reference from others and marketing channels also affect the consumer behavior and their buying decisions in the long run. Keller 2 believed that business to customers and business to business are two different things that need proper understanding and analysis. In terms of the major difference, it can be said that business to customers is based on emotional connect, analysis of cost and benefits, and identifying the specific needs. On the other hand, business to business is based on analyzing the benefits on a broader note often based on personal and private presentations by the marketers stating the usefulness and benefits of the products and services. B2C is not very much personal in nature while B2B is often very personal in nature in terms of signifying the value and benefits. Keller 2 further added that B2C is further driven by the reference and recommendations of others while B2B is driven by the thorough analysis of the